Here Media inks deal with Netherlands Tourism

Marketing program to encourage tourism to Amsterdam

Here Media and the Netherlands Board of Tourism and Conventions are partnering for a marketing program utilizing all of Here Media' channels -- books, online, television and email -- to encourage tourism to Amsterdam under the campaign tagline, "Everyone's Gay in Amsterdam."

Here Media is the parent company of Out and The Advocate magazines as well premium cable television station here! Networks and several LGBT digital portals, including Gay.com, PlanetOut.com and OutTraveler.com.

The campaign is designed to promote the idea that every visitor is welcome in Amsterdam, which first targeted the LGBT market in 1993.

"Our new advertising campaign with Here Media marks a new approach in LGBT marketing," Conrad Van Tiggelen, director of NBTC North America said. "We hope that our unique LGBT positioning of Amsterdam as an all-inclusive city accessible to every visitor will speak volumes to Here Media's readers and viewers and encourage all tourists to experience the city's welcoming vibe first-hand."
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