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The Media's 5 Post-Election Bombshells

Obama Romney Debate Waving to Crowd - H 2012
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From Sarah Jessica Parker's demographic draw to new revelations about the re-elected president's disdain for his rival, the candidates' contentious campaigns continue to make headlines.

It's been less than 48 hours since Barack Obama was re-elected president, trouncing rival Mitt Romney following a hard-fought, often-bitter battle, but the election continues to dominate the news cycle.

Here are some of biggest media post-election bombshells:

1. Sarah Jessica Parker, or SJP as she is known among Sex and the City fans, was chosen to host a New York City dinner for Obama because of her (mathematical) appeal for West Coast women ages 40 to 49. Indeed, that demographic held high value to the data-fueled campaign, according to a report in Time magazine, because they were the most likely to spend lots of money to dine with such stars as Parker and George Clooney. Cue the contest launched in May offering the opportunity to mingle with such A-list guests  as Meryl Streep and Anna Wintour at Parker's brownstone in Manhattan's West Village.

2. Team Romney created a "transition website" -- just in case. According to the Huffington Post, the GOP candidate had dispatched a design company based in Utah to build a now-scrapped site called "Mitt Romney Elected the 45th President of the United States of America." It included a statement from Romney ("I'm excited about our prospects as a nation. My priority is putting people back to work") as well as a link to a video that would have contained his acceptance speech. The site was viewable until Wednesday night but has since been removed. (See a screengrab here.) Also shut down: Romney's planned eight-minute, post-victory fireworks show in Boston Harbor.

STORY: Election Night's Winners and Losers

3. Donald Trump proved a loose cannon for Romney after the presidential hopeful wooed the controversial, loud-mouthed real estate mogul for an endorsement. Once in hand, a vote from Trump seemed to end up backfiring when he wouldn't stay on message. "He used Romney's candidacy as a vehicle to rail against the president he hated, and when he was feeling generous, he occasionally paid lip service to the Republican nominee," wrote BuzzFeed's McKay Coppins. Coincidentally (and none too surprising), a Hollywood Reporter poll found Trump actually pushes people toward voting for Democrats.

4. Obama disdained Romney more than John McCain, and his low opinion of his opponent cost the POTUS the first debate in Denver. As The New York Times reports, he "recognized that to a certain extent, he had walked into a trap that Mr. Romney’s advisers had anticipated: His antipathy toward Mr. Romney -- which advisers described as deeper than what Mr. Obama had felt for John McCain in 2008 -- led the incumbent to underestimate his opponent as he began moving to the center before the debate audience of millions of television viewers." Obama, motivated to turn things around, agreed afterward to go more for the jugular, telling advisers: "I give up a couple points of likability and come across as snarky, so be it."

5. Shifting demographics catch Republicans off-guard -- but not Team Obama. The campaign's Chicago-based army of behavioral scientists tapped into a new bloc of voters using "an extraordinarily sophisticated database packed with names of millions of undecided voters and potential supporters," according to the Times. With that tool, the campaign reached out to people whose backgrounds fit the Obama backer bill, registered them and altered "the very nature of the electorate, making it younger and less white" and creating "a portrait of shifting voter allegiances."

Twitter: @ErinLCarlson

Email: erin.carlson@thr.com