Mediaset Spain Begins HbbTV Tests

6:25 AM PST 06/17/2011 by Pamela Rolfe

Beta tests to start this weekend with programming from Telecinco and product specially designed for Internet.

 

MADRID -  Mediaset Spain announced Friday it will start the first Beta test broadcast of Hybrid Broadcast Broadband TV (HbbTV) in Spain this weekend with television programming connected to the Internet.

With the objective of becoming the pioneer in Spain in HbbTV, Mediaset's general network Telecinco will offer  its mid-day news program and prime time fiction series "Piratas" and "Angel o Demonio," as well as products specifically designed for Internet, like "Becari@s," "Novios y Residentes en Malaguita" with HbbTV technology.

The HbbTV technology is created by Spanish telecom Telefonica and backed by the European Broadcast Union. It is based on three standards: CE-HTML, Open IPTV Forum browser profile  and DVB signal and transmission.

The pilot test will give way to increased content and greater access after the Beta test and allow Mediaset to offer programming from its other television channels--Cuatro, Fiction FActory, LaSiete, Boing and Divinity--via the new technology.

Friday's announcement comes after Mediaset Spain and Telefonica signed a strategic alliance in May with a tight schedule to achieve high standards for Television Connected to Internet.

 

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