Meghan Trainor Is Skechers' Latest Spokesmodel
It's all about those shoes.
Demi Lovato isn’t going anywhere, but Skechers has announced that it's adding yet another teen-favorite pop star to its brand's lineup: Meghan Trainor. The "All About That Bass" singer has signed on to front a global marketing and social media campaign that will start later this year and go through 2017.
To start with, Trainor will appear in a TV commercial. Said the songstress in a statement, "I’m very excited to work with Skechers! I’m proud to get behind a company that celebrates style and being true to yourself! The shoes are so comfortable and stylish too."
Trainor is currently on her MTrain Tour, but clearly this new gig didn’t get in the way. She follows in the footsteps of Britney Spears, Christina Aguilera and Carrie Underwood as a face of the footwear brand, which chose her, according to Skechers President Michael Greenberg, because "From her beautiful voice to her fun, carefree image, Meghan is an amazing talent who engages with millions of teens and young women around the globe."