Mel Lewinter Named EVP of Label Strategy for Sony Music Entertainment

Mel Lewinter has been named executive vice president of label strategy for Sony Music Entertainment, the company announced today. The move reunites the music industry veteran with longtime associate and Sony Music CEO Doug Morris. Lewinter will be based in New York and report to Morris. 

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Writes Morris in a memo sent to Sony staff on October 11: "Mel is among the top executives in the music industry and I am very happy to have him joining us in this important role. I have worked closely with Mel for many years and have a deep respect for his ability to balance business acumen with artistic vision. He has played an invaluable part in the success of Universal Music, MCA and Warner Music, and his keen insight and knowledge of the music business will be a major asset to our company."

Says Lewinter: "Over the years, Doug and I have formed a unique working relationship that is quite instinctive for both of us. I look forward to the challenge ahead and am delighted that I will be continuing my association with Doug at Sony Music."

Lewinter last held the title of CEO at Universal Motown Republic Group. He previously served as Vice Chairman of MCA Music Entertainment Group, and held a number of executive roles for Warner Music Group, including Chief Operating Officer of Warner Music Group, Executive Vice President of Warner Music U.S., and Vice Chairman of The Atlantic Group.