Melania Trump Had Plans to Cash in on Presidency With Her Own Fashion Brand
According to a complaint filed against the Daily Mail, the first lady had plans to make "multi-billion-dollar business relationships."
Ivanka wasn't the only Trump fashionista poised to cash in on the presidency. Melania Trump had plans of her own, according to court documents filed in the state of New York on Monday.
A defamation lawsuit seeking damages for stories published by Mail Media, parent company of The Daily Mail, reveals that the new first lady was looking forward to "licensing, marketing and endorsement opportunities" worth millions of dollars. These deals would have included multiple categories such as "apparel, accessories, shoes, jewelry, cosmetics, hair care, skin care and fragrance," according to the legal docs.
Melania is described in the legal papers as someone who "had the unique, once-in-a-lifetime opportunity, as an extremely famous and well-known person, as well as a former professional model and brand spokesperson, and successful businesswoman." The docs continue to explain that she could have "garnered multi-million-dollar business relationships" during her time as "one of the most photographed women in the world."
The suit filed against The Daily Mail, which reported that Melania was allegedly once an escort, argues that the tabloid newspaper's reporting impacted potential business opportunities during her time in the White House. The Daily Mail has since issued a retraction. Melania submitted a new complaint in New York after a Maryland circuit judge dismissed a similar suit.
Melania isn't the only Trump family member to try and monetize her role in the White House.
Ivanka Trump got into hot water when her namesake jewelry brand tried to promote a $10K bracelet that Ivanka wore while appearing with her family in an interview on 60 Minutes. Prior to that, Ivanka wore a blush-colored dress from her fashion label to the Republican National Convention in July that her company advertised the next day.
The first daughter recently stepped down from her leadership position at her company and appointed Abigail Klem as the brand's new president. It was previously reported that Ivanka hadn't signed the necessary paperwork to resign, but the filings should now have been processed, according to Alan Garten, the Trump Organization's chief legal officer.