Melissa McCarthy Slams Demeaning "Plus-Size" Description of Clothing Line
"Women come in all sizes."
Make no mistake -- Melissa McCarthy's new clothing line is not for "plus-size" women.
The actress, who is launching Melissa McCarthy Seven7 (in sizes four through 28 and priced under $150), says the term is inherently demeaning.
“Women come in all sizes," McCarthy told Refinery29. "Seventy percent of women in the United States are a size 14 or above, and that’s technically ‘plus-size,’ so you’re taking your biggest category of people and telling them, ‘You’re not really worthy.’ I find that very strange."
More than just the descriptor, the separation of the section within stores is also offensive, she said. "I don’t like the segregated plus section. You’re saying: ‘You don’t get what everybody else gets. You have to go shop up by the tire section.’ I have a couple of very big retailers that I think are going to help me chip away at that in a very meaningful way, and I’m really excited about it. I’m not ready to announce them yet, but they agreed to just put me on the floor. I said, ‘Run the sizes as I make them and let friends go shopping with their friends. Stop segregating women.’ And they said, ‘Okay.’ ”
Feelings aside -- when looking at the bottom line, she said, “I also find it very bad business. It doesn’t make a lot of sense numbers-wise. It’s like, if you open a restaurant and you say, ‘We’re primarily gonna serve people that don’t eat.’ It’s like, what? You would be nuts," she said. "Yet, people do it with clothing lines all the time, and no one seems to have a problem with it. I just don’t get why we always have to group everything into a good or bad, right or wrong category. I just think if you’re going to make women’s clothing, make women’s clothing. Designers that put everyone in categories are over-complicating something that should be easy.”