'Men In Black III' Ice Cream Flavors to be Featured at Baskin-Robbins
Lunar Cheesecake ice cream and Agent 31 sundaes are among the themed-treats set for release on May 1 to promote the sci-fi film.
Saving the world has never tasted better.
Baskin-Robbins and Sony Pictures have teamed up for the release of several Men in Black 3-themed flavors, which will hit stores on May 1.
“This is a wonderful opportunity to bring the buzz and excitement of Men in Black 3 to Baskin-Robbins guests,” said John Costello, Chief Global Marketing and Innovation Officer at Dunkin’ Brands, parent company of Baskin-Robbins, in a statement.
Pink Surprise Cake is among the new menu items. Named after a scene from the upcoming film, the new treat features triple layer ice cream cake made of Oreo Cookies ‘n Cream ice cream sandwiched between two layers of Devil’s Food Cake and topped with pink frosting roses.
The sci-fi blockbuster also inspired the comeback of the Lunar Cheesecake flavor originally released in 1969 to commemorate the first spaceflight to land on the moon.
Lunar Cheesecake also serves as the May flavor of the month, loaded with cheesecake bits in green and white cheesecake ice cream and wrapped up in a graham cracker ribbon.
“This highly anticipated film is a great way to kick off the busy Baskin-Robbins summer ice cream season,” Costello added. “We’re delighted to work with Sony Pictures on this endeavor and celebrate the movie in fun and delicious ways.”
Lunar Lander and Agent 31 sundaes, along with the Triple Mocha Cappuccino Blast beverage, will be featured as limited time only menu items.
Will Smith and Tommy Lee Jones return for Men In Black 3 in theaters May 25.