Michael Jackson takes U.K. broadcaster role
STV appoints InterActiveCorp adviser to boardLONDON -- Former Channel 4 chief executive Michael Jackson is back on the U.K.'s broadcast radar screen after an almost eight year sojourn working in the U.S. with Barry Diller.
Jackson has taken up the reins as a non-executive director at Scottish broadcaster STV, listed here on the stock exchange.
STV told the market that Jackson has joined the board and will bolster the broadcaster's digital and broadcast ambitions.
"STV is a small business with big ambitions and a healthy growth plan and I'm delighted to be joining the board as a non-executive director," Jackson said.
Jackson is currently a senior adviser to Diller's InterActiveCorp, which owns such properties as search engine Ask Jeeves.
He spent four years running Channel 4 before exiting the British broadcaster in 2001 to be president and chief executive of Diller's USA Entertainment, a subsidiary of USA Networks.
After a month on the job, Jackson took on a bigger role after Vivendi Universal snapped up USA Networks group in a $10 billion deal.
In his role as chairman of Universal Television Group and USA Films, he oversaw a slew of operations including digital TV channels and movies.
STV chairman Richard Findlay described securing Jackson's services as an "excellent addition to the board."
"Michael has worked at the highest levels in the broadcasting industry in the U.K. and USA and has an intimate understanding of international program markets and the important role of digitally based local media," Findlay said.
Prior to his time at Channel 4, Jackson spent more than a decade at the BBC running BBC2 and BBC1 and became the director of broadcasting.
STV also told the stock exchange that, against the backdrop of falling advertising revenue, senior management have agreed to take a voluntary pay cut of 10%-20%.
STV shares fell 6% in early trading following the announcement.