Pret-a-Reporter

Michael Kors Debuts Customizable Smartwatches

Screenshot/Michael Kors/YouTube
From left: Zendaya, Michael Kors and Martha Hunt

The Michael Kors Access display smartwatch is part of the designer's new wearable tech accessories line.

Michael Kors wants you to be on time.

The designer on Tuesday announced the launch of the new Michael Kors Access smartwatch as part of the brand's new wearable technology accessories line. The smartwatch, based on Kor's Bradshaw and Dylan styles, is made in partnership with Google using their Android Wear platform.

The tech-friendly watch comes with customizable features including interchangeable leather and silicone wristbrands; a touchscreen display that provides social media updates, as well as text and email alerts; built-in fitness tracker; and exclusive display faces that change with a quick swipe (think digital chronograph design or glittering, animated pavé). Prices start at $350.

"Our customers love fashion and they’re plugged in 24/7," Kors said in a release. "I think they’ll appreciate having social connectivity and health and fitness tracking all within a great-looking accessory."

 

Touch and go glamour: follow along as @Zendaya and @MarthaHunt #AccessItAll with the new Michael Kors Access smartwatch.

A video posted by Michael Kors (@michaelkors) on

As part of its debut, Kors is releasing a video campaign that stars Zendaya and Martha Hunt as they go from day to night in their Access smartwatches.

Kors is the latest designer to jump on board the wearable tech space. Last month, Kate Spade announced the launch of a hybrid smartwatch, as well as two fitness trackers, that will be available for purchase in November. Tory Burch and Public School have both partnered with Fitbit on the Flex bracelets and Alta straps, respectively, and Opening Ceremony has teamed with Intel to design a smart bracelet. Other forms of wearable tech that have been introduced include Ralph Lauren's activity-tracking Polo Tech shirt and Diane von Furstenberg's Google Glass frames.

Looks like there's no excuse for arriving (fashionably) late now.

 

It’s almost time—fashion meets function in the Michael Kors Access smartwatch. #AccessItAll : @nicholasalancope

A photo posted by Michael Kors (@michaelkors) on

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