Microsoft might overhaul online ad business
EmptyNEW YORK -- Microsoft Corp. is expected to announce an overhaul of its online advertising business this week, according to a New York Post report on Monday, citing sources.
Microsoft, which earlier this year announced it would acquire Web advertising firm aQuantive Inc. for $6 billion, is expected to name aQuantive CEO Brian McAndrews to the helm of its ad-serving and technology business as part of the shuffle, the newspaper reported, citing sources.
McAndrews, along with Steve Berkowitz, who heads the company's MSN division, and Yusuf Mendhi, chief ad strategist, will report directly to Kevin Johnson, president of Microsoft's platforms and services group, which includes online advertising, according to the New York Post.
A spokesperson for Microsoft could not be reached for comment.