Miditech, Global Agency extend agreement
Indian company to produce local version of Global formatsNEW DELHI -- Leading Indian TV production company Miditech Private Ltd. announced Thursday that it has signed a memorandum of understanding with Istanbul based Global Agency to produce Indian versions of GA formats.
The agreement, signed at MIPTV, strengthens the two companies' existing relationship as Miditech has produced a local version of GA's reality show “Perfect Bride,” which aired on Star India's Hindi outlet StarPlus last year.
GA's other international formats include “My Wedding Witness Is My Ex”, “Rent A Mama” and “Choosing My Religion.”
The MoU -- signed by Miditech MD Nivedith Alva and GA CEO Izzet Pinto -- also sees GA distributing formats developed by Miditech to international broadcasters.
“The tie up with Global Agency, with whom we’ve built a strong relationship in India with Perfect Bride, will give us access to some of the biggest and most controversial global formats for the Indian market, as well as create an additional distribution network for own home grown formats,” Alva said in a statement.
“We are excited about this association with Miditech. With burgeoning television audiences we are extremely bullish about creating a significant mark in the global television market,” Pinto added.