Mika promoted to publisher of The Reporter

Appelbaum, Bilbao also tapped in new roles

Eric Mika has been tapped as vp and publisher of The Hollywood Reporter as part of a series of senior leadership roles unveiled Wednesday by the newly created Entertainment Group at Nielsen Business Media.

In addition to the promotion of Mika, the company has appointed Howard Appelbaum vp and publisher of Billboard and Andrew Bilbao as vp and COO of the Entertainment Group. All three executives report to Gerry Byrne, who was named senior vp of the Entertainment Group on Feb. 27. John Kilcullen, who was senior vp of the Film & Performing Arts and Literary & Music groups as well as publisher of The Hollywood Reporter and Billboard, left the company at the end of the month to pursue his passion as an entrepreneur.

As vp and publisher of The Hollywood Reporter, Mika will be responsible for all aspects of the brand, including day-to-day leadership of the sales, marketing, operational and editorial teams, brand development and P&L management. He will also drive strategic initiatives across the brand's digital, print and face-to-face properties, developing cross-platform initiatives that expand upon The Reporter's leadership in the global entertainment community.

A publishing industry veteran with more than two decades in the business, Mika joined Nielsen Business Media in January 2007 as senior vp and managing director, international, and was promoted to senior vp and publishing director in April 2007. During his time with Nielsen, Mika has been key to The Reporter's overall strategy and building its new management team. He was instrumental in the launch of The Reporter's Premier Edition, the national day-and-date edition for the East Coast, and market/festival dailies in Pusan, Dubai, American Film Market, Berlin and Hong Kong. He also launched international newsletters and the new THR-Asia.com.

Before joining Nielsen, Mika was vp and managing director at Variety, where he oversaw business operations in Europe, the Middle East, Asia and Latin America. He spent 13 years at Variety during two separate stints in which he launched print and electronic products throughout Europe and Asia and was responsible for Variety China and its domestic market strategy in Beijing. Between stints at Variety, Mika was senior vp at a Vivendi Universal company, where he launched five VU digital sales and marketing companies throughout Europe, integrating content and distribution technologies. In 2003, he co-founded the BCMA, Branded Content Marketing Assn. in London, and in 2004 he co-founded the GSMA Content Advisory Board. He is a member of the Paley Center and is on the board of the Creative Coalition.



The recent establishment of Nielsen Business Media's Entertainment Group brings together the company's leading entertainment brands into one unit, allowing the company to take a more comprehensive approach to serving the entertainment industry and more effectively harnessing the resources of its music, film, TV, literary and theater brands. The group includes The Hollywood Reporter, Billboard, Back Stage, Kirkus Reviews, the Bookseller, Film Journal International and the film industry expositions ShoWest, ShowEast, Cinema Expo International and CineAsia Exposition.

Industry veteran Byrne began leading the integrated global unit Saturday, with responsibility for driving growth across digital, print and face-to-face platforms.

"In addition to expanding the market leadership position of our individual brands, these exceptional executives are charged with driving innovation and integration across our entertainment portfolio to ensure our businesses are unified, competitive and successful in all areas," Byrne said.

"Eric and Howard's strong cross-platform, digital and global entertainment experience are invaluable to this leadership team. Andy brings a high level of knowledge and experience in all aspects of business -- publishing, strategic planning, sales, marketing and finance -- all of which are essential to our continued success," he added.

As Billboard vp and publisher, Appelbaum will manage all aspects of the Billboard business including editorial, charts, digital and mobile initiatives, ad sales and face-to-face events. He also continues to oversee Nielsen Business Media's Licensing Group, which grew more than 300% in profitability under his leadership.

Since 2005, Appelbaum was vp licensing and events at Nielsen Business Media, where he was responsible for launching 16 events such as Media and Money -- a high-profile conference produced by the Nielsen Co. and Dow Jones -- and Mobile Entertainment Live!, a major tradeshow seminar for CTIA -- the Wireless Assn.

Bilbao has been with Nielsen since July 2003 and was most recently vp and GM of the Music & Literary and Film & Performing Arts Groups. As vp and COO of the Entertainment Group, Bilbao will oversee the day-to-day operations of the entire portfolio of businesses. His responsibilities include developing strategies and operating plans that reflect the overall vision and goals for the business.

In addition to Mika, Appelbaum and Bilbao, Byrne's Entertainment Group leadership team includes Jeff Black, vp and GM of Back Stage, and Bob Sunshine, vp of the Film Exposition Group.

Nielsen Business Media, a part of the Nielsen Co., is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently. With 42 publications, more than 135 trade shows and conferences and 195 digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses.

The privately held Nielsen is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York.
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