Pret-a-Reporter

Millennial Conservatives Prefer to Wear Noted Hillary Clinton Supporters Ralph Lauren, Tory Burch

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Hillary Clinton and Ralph Lauren

A new study confirms that young Republicans prefer traditional brands, while young Democrats choose contemporary ones.

Personal style can relay a lot about an individual's taste and personalty — including, as it turns out, his or her political leanings. 

According to a new report published by The Guardian, fashion stereotypes of Democrats and Republicans on TV and elsewhere (bohemian-inspired or androgynous looks for liberals, and prim and preppy plaids and pearls for conservatives) aren't too far off from real-life trends. 

Preppier labels including Ralph Lauren, Tory Burch and Clarks are among the top five brands purchased by millennial conservatives (which are far and few between to begin with, as only 20 percent of the 18-35 group identify as Republican), according to YouGov, which analyzed surveys of more than 200,000 Americans. On the other side of the political spectrum, millennial liberals prefer contemporary brands including Vans, Uniqlo and Calvin Klein.

Ironically, both Ralph Lauren and Tory Burch (the designers) have actively endorsed Democratic nominee Hillary Clinton. In fact, in the most recent debate as well as during her speech at the Democratic National Convention, Clinton wore pantsuits designed by Lauren. Meanwhile, Burch has held several fundraisers in Clinton's honor, and also designed a tee for the candidate's Made for History campaign merchandise collection. Then again, with so many in the fashion industry, from Anna Wintour to supermodel Kendall Jenner, having openly endorsed Clinton, Burch's and Lauren's political persuasions — regardless of their brand's style — should come as no surprise. 

Based on an analysis of the data, The Guardian reports that conservatives opt for the classic, traditional heritage brands and are more likely to shop at Walmart (Faded Glory, Walmart's denim line, is actually the most popular brand for Republicans), while liberals are more adventurous when it comes to fashion, and more likely to admit that they "follow the latest trends in fashion." 

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