Will Arnett's Very Busy Month Plugging CBS' 'The Millers'
This story first appeared in the Sept. 20 issue of The Hollywood Reporter magazine.
In an era of myriad options, viewers no longer can be counted on to just show up. Hence The Millers' star's busy wooing schedule, which THR outlines below.
May 15 Fly to NYC for CBS upfronts. Make nicey-nice with the advertisers.
June 16 Spend a huge chunk of the day shooting everything for the print campaign. Those giant billboards and bus/subway ads? Exactly.
July 29 CBS TCA panel and CBS stars party. Mingle.
July 31 CBS TV Studios Dodger game. More mingling. "Mingling" is a weird word the longer you look at it.
Aug. 10 Shoot a trio of on-air promos. Skits, more like it. Campaigning for a successful season.
Sept. 10 (Day) Shoot the electronic press kit. (Night) CBS is screening the pilot -- along with We Are Men -- for the public at a red carpet event. National TV Dinner Night.
Sept. 22 Present at the Emmys with Margo Martindale. Don't drink the moonshine.
Oct. 1 Do the Jimmy Kimmel show. Try not to eat the green-room barbecue.
Oct. 2 Satellite media tour. Piping us into local news and morning shows.
Oct. 3 The whole cast goes on The Talk. To talk.
Oct. 3 Hit Twitter so the cast can live watch and tweet the premiere.
Oct. 28 Back to NYC. First stop is Late Show With David Letterman ...
Oct. 30 Then Live With Kelly and Michael and CBS This Morning.
The Millers premieres Oct. 3 on CBS.