L.A.-based interior designer Kathryn M. Ireland -- one of the stars of Bravo's Million Dollar Decorators and one of The Hollywood Reporter's 25 Most Influential Designers in Hollywood -- has launched a collection for iconic fabric house Scalamandre by starring in a revealing new ad inspired by the famed 1814 oil painting La Grande Odalisque, by Jean-Auguste-Dominique Ingres.
In the new campaign, Ireland cheekily reclines on a fainting couch wrapped in a semi-gauzy white sheet wearing a mini-turban. Her shoulders and back are on as much display as her colorful, richly patterned fabric.
The idea, admits Ireland, came from Scalamandre president Steven Stolman. “I have to completely give it to Steven. When he called me to take my clothes off for the ad, I immediately thought they wanted me in a bikini,” Ireland jokes. “I have a new respect for models, having spent many hours with my head turned to one side.”
Ireland calls the collection -- available at all Scalamandre showrooms and Ireland's flagship store at 636 N. Almont Drive in West Hollywood, Calif. -- well-rounded. "I liked it to be a mixture of print and woven. I used my style, which is very usable, comfortable and colorful textile to integrate into what Scalamandre already has,” says Ireland, whose clients have included Steve Martin, Julia Louis-Dreyfus and David Mamet.
So what’s next for the powerhouse designer? Perhaps doing a line of clothes a la interior and now fashion designer Kelly Wearstler. “I’d love to do dresses," she says. "I’d like to keep it very simple, and I think I’d do casual everyday dresses. It’s something that I would not rule out, so if anyone is out there, anyone in the fashion world, I’d be more than happy to give them a talk and a line of dresses.”