Milo Ventimiglia, Shannen Doherty Cast in Branded Web Series to Promote Proper Sleep

11:11 PM PST 11/28/2010 by Georg Szalai

Several other actors also have signed on for 'Suite 7,' which is sponsored by the Better Sleep Council and will be distributed online by Lifetime via MyLifetime.com, Hulu and others.

NEW YORK -- Milo Ventimiglia (Heroes), Craig Bierko (Damages), Shannen Doherty (Charmed), Illeana Douglas (Entourage), Brian Austin Green (Desperate Housewives), Eddie McClintock (Warehouse 13) and Jaime Murray (Dexter) are among the Hollywood names that will star in Suite 7, a seven-episode branded web series to debut Dec. 17.

The show, to be distributed online by Lifetime via MyLifetime.com, Hulu and others, is sponsored by the Better Sleep Council, the consumer education arm of the International Sleep Products Assn., to heighten awareness of the important role proper sleep plays in health and well-being.

Suite 7 is the latest sign that entertainment industry talent is increasingly taking to branded entertainment. The show was developed in collaboration with marketing/PR agency CJP Communications, whose branded entertainment arm CJP Digital Media is producing.

Each week, the web series will see a new couple -- newlyweds, divorcing couples, best friends, business partners, co-workers or even total strangers -- check into Suite 7 and unpack personal baggage.

The series' seven writers include Bierko and Douglas, and its five directors include Doherty and Ventimiglia.

Also involved in writing or directing roles are Susan Miller (The L Word, Anyone But Me), Mark Gantt (The Bannen Way), Tony Janning & Sandeep Parikh (The Legend of Neil), Wilson Cleveland (The Temp Life) and Michael Kang (Easy to Assemble).

Cast members also include Henry Dittman (Greek), George Newbern (Nip/Tuck), Brandon Molale (Reno 911!), Tara Perry (The Legend of Neil), Cleveland and Alexi Wasser (Boy Crazy).

"The Better Sleep Council is leveraging the dramatic growth in branded entertainment and social media to deliver our positive messages of the benefits of a good night's sleep more efficiently and effectively," BSC chairman Jimmy Orders said.

"Delivering your message through this type of branded entertainment has proven to be more effective than traditional delivery methods," added BSC vice chairman, Mark Quinn.

comments powered by Disqus