MIPCOM 2012: Shine America's Ardaban, Leftfield Pictures Team on Reality Show 'Treasure House'
Shine America's new label Ardaban has teamed with Leftfield Pictures on a reality competition series in which families compete to make the most money from items found in their homes.
The announcement was made Monday at MIPCOM in Cannes by Ardaban CEO Chachi Senior and Leftfield Pictures owner and founder Brent Montgomery, both of whom are serving as executive producers.
In every episode of Treasure House, three appraisers each select a family that believes it has found valuable items in their home. After choosing a family, the appraisers put each of the home’s apparent treasures up for auction. The household with the highest bids at auction takes home an additional $50,000.
Treasure House, an Ardaban original format, is now being sold to the U.S. and international TV marketplaces.
Leftfield Pictures, known for such series as Pawn Stars, American Restoration and Counting Cars, will oversee day-to-day production on Treasure House.
Ardaban, launched in the spring, is a dedicated entertainment format production company whose output is produced in conjunction with Shine America and distributed globally via Shine International.
It's led by Senior, who previously was co-president at IAC’s Notional, where he helped launch successful formats such as Chopped, Winsanity! and No Kitchen Required.
Shine America is behind such series as The Biggest Loser, MasterChef and The Office.