MIPCOM: Fox International Studios' 'Outcast' Rollout to Follow 'The Walking Dead' Model
"We have a U.S. parntner that is paying the full fee for a show that is at full price," she said.,” said Fox International Studio head Sharon Tal Yguado, after the "unusual" deveopment process of its first show.
Fox International Channels will follow the massive global success of The Walking Dead with demonic-possession drama Outcast, the first project from its Fox International Studios.
The company teamed with Dead creator Robert Kirkman and Cinemax in the U.S. to create the show, which is set to launch early next year.
A comic book was also developed at the same time as the script, a first for Kirkman.
Fox International Channels evp, global scripted and Fox International Studios head Sharon Tal Yguado said the partnership with Cinemax came about in part because the channel would allow Kirkman to have creative freedom for gory scenes that are his trademark.
“We wanted to make sure no one would make us cut it or make us compromise our commitment to fans. A premium cable partner like Cinemax was perfect,” she said.
Though the project was developed in house, once Cinemax came on board it followed a standard studio model.
“It was developed in an unusual way, where an international channel company opens a studio in the U.S., develops on spec, then sells to a U.S. network with the intention of bringing it to the world, almost like a theatrical release like we did with The Walking Dead. But once we found that partner, the relationship became very traditional. We have a U.S. parntner that is paying the full fee for a show that is at full price," she said.
Yguado also added that there had been a bidding war and that they chose Cinemax because it was willing to support Kirkman's vision creatively as well as financially.
“It wasn’t like it was a process of how we make this for the international market or how we make it for the domestic market, we really said how do we tell the characters and story and make it interesting,” added Outcast executive producer David Alpert.
Yguado would not divulge the production budget of the show, but said that the promotion budget will be on par with the "north of" $10 million they spent on The Walking Dead rollout worldwide, and they are seeding it in the same way they did Dead, which went on to become a massive global hit. They will be rolling it out in all Fox International Markets and are currently looking for channel partners in territories it does not have a presence.
Fox International Channels also took the rights to Israeli thriller False Flag at MIPCOM, which Ygaudo addressed. She said she had taken an interest in the series when it was still at the outline stage and decided to not only produce the U.S. version but to take the international sales rights to the original as well. “We made a very big commitment,” to the show she said. They are currently in pre-production on the U.S. version. “So now we really control this property worldwide.”
Updated 10/7/2015 9:42 a.m. to reflect the information about the bidding war.