MIPCOM offers up a slate of eco-themed content
EmptyIf green is on the wish list of content buyers at MIPCOM eager to flash eco credentials, it won't be hard to find.
THR has trolled the virtual aisles of online catalogs and polled a few savvy execs to unveil just a few of the green attractions at MIPCOM this year.
"100 Places to Remember Before They Disappear" unapologetically plays on worst-case-scenario concerns about some of the most striking environments in the world. Haven't seen the Ganges Delta, the Great Barrier Reef, or even the Battery at Lower Manhattan? Get there soon. "We want to show the beauty of 100 of the world's greatest locations so that people realize what can be lost," says Jan Salling, head of international sales and business development for Nordisk Film TV World. The 100 clips are being turned into moving images and sold as interstitials to broadcasters across the globe, with the profits set to go to green charities.
Horror titles like "Invasion of the Giant Jellyfish" clearly work. That docu is NHK sales arm MICO's hottest-selling ticket, and no wonder. The giant jellyfish are besieging the coast of Japan, destroying the country's fishing industry, and scientists put the blame squarely on the environment.
Some companies are simply playing the no-frills eco straight card. KBS World is bringing its "Environment Special," a series now in its 200th episode that claims to serve up not just problems but possible solutions.
But enough of the scary stuff.
Feel like slapping together some new digs? The Canadian Broadcasting Corp.'s (CBC) "Build Green" one-hour docu on new eco architecture shows you how to use the sun, wind, rain, dirt, straw and sewage to build green homes.
Scripps Networks "Carter Can" and "Red Hot & Green" are kissing cousins in the green home makeover camp, as is Distraction's "Eco House: The Challenge," in which smart houses are made from scratch using recycled, well, rubbish. One of HGTV's best-loved "Extreme Living" series editions is on the Earth Ship community sustainable houses in New Mexico.
On the games and tunes front, Distraction is serving up the game show "Go for Green," while Discovery Enterprises Intl.'s "Battleground Earth: Ludacris vs. Tommy Lee" pits the two music icons against each other in spreading the eco word.
If all of this gives you the munchies, there's always Canuck Lively Media's travel series "The Chef's Domain," which takes chefs out of the kitchen in search of local green ingredients.
And there's green toons for the kids -- or kids at heart. In "Going Wild, Going Green," Japan's Animated Family Films takes a humorous look at city kids let loose on the countryside to learn about nature.
If you still aren't tempted, you are not alone. Mark Rafalowski, president of acquisitions and production at Rive Gauche Television, admits he has listened to many pitches in the docu, factual and reality arena, but is still waiting in the wings for the right one. "I have heard one in the scripted arena that I'm interested in because it stands the test, that being, 'If this wasn't green-themed, would you watch it?"