MIPCOM opener to focus on India

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NEW DELHI -- The 24th annual MIPCOM, set for Oct. 8-12 in Cannes, will honor the Indian media and entertainment industry with a special India Day focus.

The initiative is a partnership between Reed Midem, organizers of the audiovisual and digital content fair, and New Delhi-based Indian industry body the Federation of Indian Chambers of Commerce and Industry.

India Day, on Oct. 8, will examine the growth and potential of the country's film, television and animation sectors and look at market-specific opportunities for global development. Keynote addresses will be delivered by two of India's leading media moguls: Zee Network/Essel Group chairman Subhash Chandra Goel and UTV Communications founder and chairman Ronnie Screwvala.

In addition, two panel discussions will be dedicated to Indian television and programming and the day will culminate with MIPCOM's opening-night party, which is expected to have an Indian flavor.

"In 2015, revenue from pay television and cable and satellite channels in India will be the largest in Asia. India Day at MIPCOM, will display how vibrant, dynamic and talented the Indian entertainment industry is and the opportunities it offers for the global television industry," Reed Midem director of television Paul Johnson said.

Said FICCI secretary general Amit Mitra: "Revenues from the Indian television industry are expected to grow from $4.2 billion today to $11 billion by 2011. Quality content will continue to be a crucial driver for the development of media in India and indeed everywhere, and we look forward to delivering the very best of India at MIPCOM in October."

Chandra's address, "The Indian Market Explosion: What Does the Future Hold," will examine the growth of the TV industry here and how new technology will affect the future. Screwvala will discuss key emerging sectors of the Indian media market in his speech "Indian Media -- A Global Destination."

According to a recent report by market analysts MPA, in 2006 India had 71 million television homes, of which 61% have pay TV.

Television accounts for 65% of the Indian entertainment market compared with 20% for cinema. TV penetration is estimated to rise to nearly 90% of an estimated 185 million television homes by 2015.

The direct-to-home satellite market is set to grow from 2.6 million subscribers in 2006 to 38 million by 2015. Overall economic growth, higher multichannel penetration, DTH growth and the emergence of IPTV will boost cable and satellite advertising revenue from $1 billion in 2005 to $1.8 billion by 2010 and $2.4 billion by 2015.
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