MIPCOM: Russia Buys Keshet's Live Vote Singing Show 'Rising Star'
France's M6 has also grabbed format rights for the show, a major ratings hit in Israel.
CANNES -- Russian broadcaster Rossiya 1 has become the second European network to pick up hot new Israeli format Rising Star, signing a deal with Keshet International for a local language version of the singing competition show.
France's M6 has also nabbed the format, which features an innovative app allowing viewers to do live voting to determine the outcome of the show.
The Russian deal, brokered by Cynthia Kennedy, Keshet sales director for Russia, will see the first test of Keshet's live voting technology over the multiple time zones of the vast Russian territory.
The test could prove crucial if Rising Star, which has been a huge ratings hit in Israel, is to make the jump to other multiple time zone territories, most notably the United States.