MIPCOM: Saban Brands, Cirque du Soleil Unveil 'Luna Petunia' TV Show (Exclusive)

Adrian Dennis/AFP/Getty Images

The kids series with merchandising spinoffs is inspired by the Canadian circus troupe

Saban Brands and Cirque du Soleil on Saturday unveiled their first TV co-production, Luna Petunia, a preschool series inspired by the Quebec-based circus troupe.

Veteran kids TV writer Bradley Zweig (Sid the Science Kid, Krypto) will serve as showrunner for the cross-platform project about a little girl 
who
 plays 
in 
a 
dreamland where she 
learns 
how 
to 
make 
the impossible 
possible. The TV series, showcased at MIP Jr. during a networking lunch, will be accompanied by a consumer 
products line and interactive and digital 
content. 


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Saban Brands, an affiliate of Saban Capital Group, in February 2014 pacted with Cirque du Soleil Media to co-produce kids TV series with online content and merchandising spinoffs. Saban Brands, best known for its Power Rangers and Ninja Turtles: The Next Mutation titles, was launched in 2010 to acquire and develop kids properties with consumer brand potential.

"We 
are 
enjoying 
this 
fantastic 
journey 
with 
Cirque 
du 
Soleil 
Media as 
we 
collaborate 
on 
our 
upcoming 
series, 
Luna Petunia,” 
said 
Saban Brands president Elie Dekel on Saturday during the annual kids TV buying and selling bazaar in Cannes. "Along 
with 
our 
showrunner 
Bradley 
Zweig, 
Cirque 
and 
Saban’s 
creative 
vision is 
becoming 
a 
reality 
as 
we 
bring to 
life 
a groundbreaking, 
immersive 
new 
preschool 
series."


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Rights holder Saban Brands is partnering with another Canadian-based media group, Lionsgate, to do a movie reboot of its iconic Power Rangers TV property.

Cirque du Soleil Media is a joint venture between Cirque du Soleil and Canadian media giant Bell Media, and is charged with creating film, TV, digital and gaming content for worldwide distribution.

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