MIPTV: 50 Cent Premieres Video to 'Big Rich Town' at 'Power' Premiere
Curtis “50 Cent” Jackson gave international TV buyers an exclusive first look at the video for his latest single, "Big Rich Town," the theme song for Starz's upcoming crime drama Power.
Jackson unspooled the video following Power's world premiere at the MIPTV international television market. The single drops Tuesday. Power premieres on Starz June 7; Jackson is an executive producer.
In the song, written from the perspective of Power's lead character, James “Ghost” St. Patrick, 50 Cent raps about coming from the poorest part of New York City but rising to the top through dealing drugs. The video shows several scenes from the series' first episode, in which Patrick, played by The A-Team actor Omari Hardwick, ponders changing his life by going straight.
Courtney Kemp Agboh, whose writing credits include The Good Wife and Hawaii Five-0, created and wrote Power, which co-stars Naturi Naughton and Lela Loren.
Starz, which is selling Power internationally, closed multiple deals ahead of the series' official premiere, closing for Canada, Latin America, Belgium, Israel and Turkey.