MIPTV: Israel's Keshet International Buys Germany's Tresor TV
One of Germany's leading indie TV companies, Tresor is best known for reality-TV formats, including Germany's versions of hit formats 'Next Top Model,' 'Popstars' and 'Survivor.'
Israeli production powerhouse Keshet International has acquired Munich-based Tresor TV Produktions, one of Germany's leading independent TV production companies.
The deal, the first time Keshet has acquired a production company outside Israel, further expands the group's global footprint. Best known for its hit drama Prisoners of War —adapted by Showtime as Homeland —Keshet already has operations in London, Los Angeles and Hong Kong. Earlier this year, Keshet set up a Mexican subsidiary, Keshet MX.
"The television business is becoming more localized and it helps to have partners on the ground who know their local market and can produce for it," said Sammy Nourmand, Keshet International managing director for the U.K. and Western Europe, explaining the reasoning behind the Tresor deal. "Particularly for a territory like Germany we thought a bespoke approach made the most sense, to buy into an established company that knows the market."
Tresor is a leading producer of reality TV formats in Germany. Its credits include Germany's Next Top Model and the German versions of Popstars, Survivor and Supernanny. Tresor currently has two formats on air in Germany: catwalk casting show Curvy Supermodel and Eternal Glory, a competition format involving pitting champion athletes in various disciplines against one other.
Tresor managing director Axel Kuhn will stay on in his position, reporting to Nourmand. Tresor founder and present owner Holger Roost Macias will step down. Kuhn previously headed up the German division of production giant Shine Group but left the company following Shine's merger with fellow indie giant Endemol in 2014.
Under the auspices of Keshet International, Tresor will set up a scripted division, taking advantage of Keshet's large library of fiction formats.
Tresor will work to adapt Keshet content as well as develop its own original IP and adapt third-party formats.
"I think there is a lot of opportunity there for the German market," said Kuhn, "Keshet is known and respected worldwide for its scripted series."
Keshet International has landed scripted hits with the likes of the autism-themed The A Word on BBC and Channel 4's comedy drama Loaded.
Neither Keshet nor Tresor would comment on the price tag for the acquisition.
"Both sides were very pleased, that's all I can say," noted Nourmand.