MIPTV: Jack Black's Company to Produce U.S. Version of Japanese Game Show
Kids game show "Hide and Seek" has families hiding in their own homes from celebrity guest stars.
Jack Black's Electronic Dynamite shingle has signed on to co-produce the U.S. version of Japanese game show Hide and Seek, an extreme version of the popular kids' game.
Reality TV producers T Group -- whose credits include Tru TV's Storage Hunters and Container Wars -- picked up remake rights to the original Japanese series from Eccho Rights, the distribution arm of Scandinavian-Asian format group Sparks Eccho, and will co-produce the U.S. version.
The Japanese show is billed as the ultimate game of Hide and Seek. A family -- helped by a team of professionals who design false walls, camouflage costumes and booby traps -- hides in their own home from a celebrity seeker. If the celebrity fails to find them in time, the family wins a cash prize. Hide and Seek does not yet have a U.S. broadcaster on board.
Mia Engstrom, director of sales and acquisitions at Eccho Rights, said she sees the deal with T Group as the start of a long-term relationship between the two firms. Eccho has picked up T Group's Secret Celebrity format for international sales and will be hawking it to buyers at next month's MIPTV market in Cannes.