MIPTV: Swedish Drama 'Thicker Than Water' Goes to Market With Germany's ZDF
The dysfunctional family drama, set at an idyllic B&B on the Swedish coast, was a primetime hit when it premiered on Sweden's SVT network earlier this year.
Thicker Than Water, a Swedish family drama that has been a local primetime hit, will be unspooled for international buyers at the MIPTV market in Cannes next month courtesy of Germany's ZDF Enterprises, which have picked up international sales rights.
In contrast to the Nordic noir crime stories that dominate TV exports from Scandinavia, Thicker Than Water focuses on familial, not criminal, dysfunction. The story is set at a B&B on the idyllic Swedish coast. A trio of estranged siblings gather around their dying mother. But at the reading of the will, they are shocked to hear that they will only get their inheritance if they spend a year together jointly running the B&B.
Thicker Than Water premiered earlier this year on Swedish public broadcaster SVT, where it drew an average share of 29 percent in primetime.
Nice Drama produced the first 10-episode season of Thicker Than Water for SVT and Finnish network YLE.
”We are really in unknown territory here, with a rather dark story set in the idyllic backdrop of the Aland’s archipelago in summertime”, says Nice Drama's Patrick Nebout, an executive producer of Thicker Than Water. “Audiences have completely embraced the story and its fascinating characters from the very first episode, and validated the show’s edgy undertones.”
ZDF Enterprises has also picked up remake and format rights for the show, which they will pitch to broadcasters at MIPTV, which runs April 6-10 in Cannes.