Miramax, Russian Online Video Firm Stream Ink Subscription VOD Deal

1:27 AM PDT 7/10/2012 by Vladimir Kozlov

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The company becomes the first digital distributor of the studio's films, including "Kill Bill" and "Pulp Fiction," in Russia.

MOSCOW – Miramax on Tuesday unveiled a multi-year subscription video on demand deal with Russian online entertainment service Stream, formerly known as Omlet.ru.

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The deal, financial terms of which weren't disclosed, makes Stream the first company to digitally distribute the studio's film in Russia.

Under the terms of the deal, a broad variety of Miramax films, including Kill Bill, From Dusk Till Dawn, Pulp Fiction, Good Will Hunting, and The English Patient, will become available to Stream’s SVOD customers. They will have the opportunity to watch HD movie selections directly through www.stream.ru, as well as to download them to internet-connected devices, such as tablets, smart phones, game consoles, Blu-ray players and connected TVs.

“Partnering with Miramax allows us to bring some of the world’s most original and loved titles to Russian audiences, and it is also another step in Stream’s unmatched efforts to create a sophisticated, public digital content distribution market in Russia through relationships with content owners,” Inna Shalyto, Stream’s CEO, said in a statement.

“Stream has developed into a leader in the Russian media content market, and we are very pleased that they are our first partner in Russia as we continue to extend Miramax’s global relationships,” added Danny Goldman, Miramax svp and head of sales, EMEA.

Stream was launched by one of Russia’s “big three” mobile phone operator Mobile TeleSystems (MTS), owned by the group Sistema, back in 2009. Its first major international licensing deals were the 2011 agreements with Universal, Warner Bros. and Sony. Later, agreements with Walt Disney and Russia’s Bazelevs and Central Partnership were also signed.

Stream’s monthly reach is more than 1.5 million unique visitors. It is subscription-based, and the monthly subscription, which normally is 299 roubles ($9.1), is currently offered at 99 roubles ($3).