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Vantage taps Friedenson as sr. vp

Paramount Vantage has tapped Shyama Friedenson as senior vp international marketing, reporting to Vantage president Nick Meyer. Friedenson, who previously served as the international marketing topper at Lionsgate, will oversee marketing and publicity campaigns as well as distribution strategies for Vantage titles internationally. She also will work on campaigns for Paramount titles released through the studio's overseas PPI label. Among the prominent international releases for Vantage are the coming-of-age story "Son of Rambow" and, next year, Michael Moore's sequel to "Fahrenheit 9/11."

Weinsteins, Star pact

"1408," "Sicko" and Rob Zombie's "Halloween" are among the titles included in a five-year, Pan-Asia pay TV output deal that the Weinstein Co. has signed with Star. The films will be released on Star's premier Hollywood movies channel, Star Movies.
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