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VMAs would consider 2nd chance for Spears

MTV isn't ruling out giving viewers more Britney Spears at this year's Video Music Awards. Spears' out-of-it "Gimme More" comeback performance during last year's ceremony at the Palms Casino Resort in Las Vegas was one of the most talked-about televised moments of 2007. The VMAs drew 7.1 million viewers, according to Nielsen Media Research. A Spears redux could equal even more eyeballs. "I'm not sure how we top Britney opening the show," MTV Networks Music Group president Van Toffler said. This year's VMAs will air live from Paramount Pictures Studios in Los Angeles on Sept. 7.

viewer ages rising

For the first time, the median viewer age for the five broadcast networks has hit 50, leaving the 18-49 demographic range. If Live+7 ratings are taken into account, the average slides down slightly to 49, according to a study by Media Global. CBS continues to be the oldest-skewing network at 54, with ABC and NBC close at 50 and 49, respectively. Fox's median age is 44, and the CW's is 34.

EURO adoption slow

Only 12% of European households have digital television, according to figures released by the European Commission. While Sweden has a 36% rate, six member countries are stuck at less than 2%.
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