Missy Elliott on Track for 1,000 Percent Sales Gain Thanks to Super Bowl
Elliott performed a medley of three tunes during Perry's halftime spectacular: "Get Ur Freak On," "Work It" and "Lose Control."
Missy Elliott's well-received (and highly watched) guest turn during Katy Perry's Super Bowl halftime show (Feb. 1) is generating major sales gains.
Industry sources suggest Elliott's catalog of songs could earn a sales increase of around 1,000 percent in the week ending Feb. 1, jumping to perhaps 70,000 (or more) downloads sold. That would be up from just 6,000 in the week ending Jan. 25, according to Nielsen Music.
The Feb. 1 week's official sales figures, as compiled and collected by Nielsen and used for Billboard's charts, will be released on Feb. 4.
Elliott performed a medley of three tunes during Perry's halftime spectacular: "Get Ur Freak On," "Work It" and "Lose Control." They are each aiming to sell around 15,000 to 20,000 downloads for the week. In the previous week, each sold around 1,000 downloads, according to Nielsen.
"Work It" looks to be the halftime show's biggest seller, as it may shift around 20,000 downloads.
Perry's biggest-selling song of the week could be "Roar," which opened the show, as it may sell around 17,000.
Perry's collected songs could sell over 100,000 -- gaining perhaps 75 percent compared to the previous week (57,000).
This article first appeared on Billboard.com.