'Money' moves by CNBC
EmptyNEW YORK -- CNBC is making changes to its programming that airs after each weekday's closing bell in advance of the debut next month of the Fox Business Network.
CNBC's weak spot has always been after the market closes, with various starts and stops over the past several years that have included talk shows with Dennis Miller and John McEnroe and repeats of such NBC shows as "Deal or No Deal" and "The Apprentice." But with the arrival of CNBC chief Mark Hoffman two years ago, the channel's business-oriented programming was extended through the close of business on the West Coast. And it also has a high-profile program in Jim Cramer's "Mad Money."
The network said Thursday that "Fast Money," a traders' debate show hosted by Dylan Ratigan, will expand to an hour and take over the 5 p.m. ET slot now occupied by "Kudlow & Co.," the Washington-based business/financial news program. "Kudlow" will move into the 7 p.m. ET slot now occupied by "On the Money," which will be pulled from the schedule, though the network said it would return at some point.
The changes don't affect "Mad Money."
"On the Money" has struggled in the ratings with fewer than 51,000 viewers in the adults 25-54 demo 64% of its airings, while "Fast Money" has done that in almost half of its airings, according to Nielsen Media Research.
"Fast Money" will be rebroadcast at 8 p.m. ET, followed by an hour at 9 p.m. that will include a revolving door of programming including CNBC documentaries and "Deal or No Deal." The talk show "The Big Idea With Donnie Deutsch" will appear at 10 p.m. ET, with "Mad Money" at 11 p.m. ET and the documentaries and "Deal or No Deal" at midnight ET.
The changes become effective Oct. 10, five days before the premiere of FBN.