Monkey biz: 'Chimps' lands deal with Dole
EmptyChimps are coming to a supermarket near you. In a deal with producers Starz Media and Vanguard Animation and Film, Dole Food Co. will place 100 million collectable stickers of characters from the animated sci-fi comedy "Space Chimps" on its bananas. Additional stickers for the 20th Century Fox release will be placed on Dole salad packages and fresh pineapples when the film hits theaters next year.
With a Dole SuperKids Web site presence and in-store "Chimps" circulars and displays, the producers claim it is "one of the largest promotions of its kind involving fresh fruit and a feature film."