'Monsters University' Breaks Another Hong Kong Box Office Record

3:12 AM PST 07/15/2013 by Karen Chu
Walt Disney Studios
"Monsters University"

The Pixar prequel to "Monsters, Inc." had the biggest opening weekend gross ever for an animated feature in the territory.

HONG KONG -- Monsters University continued to dominate the Hong Kong box office this weekend after a strong opening day, setting a new record for the highest opening weekend gross for an animated feature in the territory.

The Pixar prequel to the 2001 Monsters, Inc. raked in $3.34 million (HK$25.79 million) during its opening weekend from Thursday to Sunday, surpassing the $3.31 million (HK$25.7 million) record of fellow Pixar film Toy Story 3 in 2010, according to the Hong Kong Theatre Association and Hong Kong Box Office Ltd.

PHOTOS: 'Monsters University' Premiere: A Frightening Good Time

Monsters University also climbed Hong Kong's top 10 all-time opening weekend list, landing at fifth place, behind Iron Man 3 (2013), The Avengers (2012), Transformers: Dark of the Moon (2011), and Harry Potter and the Deadly Hallows Part 2 (2011).

On Sunday, it broke the single-day box office record for an animated feature, grossing $1.02 million (HK$7.93 million), ahead of Toy Story 3’s HK$7.87 million prior record.

The film’s Hong Kong distributor, the Walt Disney Co., (Asia-Pacific), is organizing a free charity screening on July 27 for parents and their offspring in a selected community in Hong Kong to "repay the society for its support," according to a Disney release.

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