More TV viewers turning to Web

Empty

NEW YORK -- More television viewers are turning to the Internet to watch videos, films and TV episodes, according to a new survey.

In the past year, YouTube has widened its lead as the top destination for online videos, while search engines and television networks have gained ground.

About 65% of the 2,455 American adults surveyed by Harris Interactive said they have watched a video on YouTube, compared with 42% during the same time last year.

"Viewing videos online seems to inspire a sense of adventure, particularly among younger viewers," Joan Barten Kline, a spokeswoman for the company, said.

More than one-third of viewers overall and half of those 18-24 said there is something they really enjoy about discovering a cool video online.

"They seem to take particular pride in their finds online and share them with friends," Barten Kline added.

More than 42% of YouTube viewers said they visit the site frequently, up from 33% last year.

Apart from YouTube, which most people favored because they felt it had almost every video they could find, 43% said they have watched a video on a TV network Web site, followed by 35% on news sites and less than 30% on search engines such as Yahoo and Google.

Social networks such as MySpace and Facebook as well as iTunes also had a lower share of online viewers.

Online viewers said they would watch more TV episodes and full-length movies if more were available. There was less interest in viewing more amateur or user-generated videos, news and sports, according to the survey.
comments powered by Disqus