Movie Ticket Prices Fall to $7.86 Average in First Quarter

The drop from $8.01 in fourth-quarter 2010 was due to the lack of a big 3D hit in the first part of this year.

The average price for a movie ticket fell to $7.86 in the first quarter of 2011, down from $8.01 in the fourth quarter of 2010, according to the National Association of Theater Owners.

It was the first time that the cost of admission had ever jumped the $8 mark.

Industry insiders say the ticket price decline is due to the lack of a big 3D hit in the first part of 2011.

The average movie ticket price for 2010 ended up being $7.89. The National Association of Theater Owners calculates the yearly ticket price based on the quarter averages.

The cost in the first quarter of 2010 was $7.95, but dipped to $7.88 in the second, and $7.71 in the third.

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