MovieTickets ups Cohen, Borchers

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Joel Cohen has been named executive vp and GM of the Internet movie ticketing service provider Movie Tickets.com. Walt Borchers has been promoted to senior vp sales and marketing.

Cohen, who has been with MovieTickets since its inception in 2000, will be taking a more active role in the company's day-to-day operations while maintaining a focus on its exhibitor and affiliate programs, which involve nearly 90 theater chains.

Borchers, who has overseen all marketing initiatives since joining MovieTickets in 2004, will handle new efforts being launched within the coming weeks as well as oversee the sales team.

MovieTickets is a joint venture of AMC Entertainment, Hollywood Media Corp., National Amusements, Famous Players, Marcus Theatres, Viacom and AOL.
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