MovieTickets.com Sees Surge in Mobile App Users

5:38 PM PDT 7/12/2011 by Pamela McClintock

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Roughly 17% of the company's ticket sales for "Transformers: Dark of the Moon" came directly from apps.

Mobile apps are starting to transform the way moviegoers make their purchases.

That’s according to MovieTickets.com, which has seen a dramatic uptick in the number of tickets sold via mobile apps for the iPhone, iPad and, more recently, the Android.

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According to MovieTickets.com CEO Joel Cohen, 17.4% of the tickets sold for Paramount’s Transformers: Dark of the Moon were purchased directly by using the apps, versus logging onto the company’s website. Before now, the average was about 10%.

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MovieTickets.com launched its iPhone and iPad apps last fall; the app for the Android was unveiled more recently.

Cohen said offering consumers a choice encourages movie going overall.

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Based on Boca Raton, Fla., MovieTickets.com is contracted to sell tickets for more than 225 theater chains, including AMC Entertainment. The company has more than 17 million registered users.