MPAA Launches Consumer-Facing Website

The Hollywood trade organization best known for its lobbying launched its first web site aimed at consumers Thursday.

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TheCredits.org will be updated daily with mostly feature articles about movies, television, the process of making them, and other stories meant to bring consumers closer to the industry.

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“This is new for us,” says Kate Bedingfield, the MPAA’s DC-based director of strategic communications. “It represents a new approach for us to tell the story of story-telling.”

Freelance writers will create the content, as well as videos and other material. Bedingfield says the site will also show movie trailers from MPAA's member companies.

This is not a reaction to the MPAA's problems getting anti-piracy legislation passed, according to Bedingfield, and does not replace the group's regular site MPAA.org, where news announcements are posted.

“This site,” says Bedingfield, “is about giving movie lovers a view of what goes on behind the screen.”