MPAA and National Association of Theatre Owners Ban Google Glass, Other Wearable Tech
Glasses, smartwatches and other devices must be turned off and stowed
Don't plan on being able to wear your Google Glass or smartwatch when heading to the movies.
On Wednesday, the Motion Picture Association of America and the National Association of Theatre Owners adopted a zero-tolerance policy against wearable technologies, such as Google Glass. Moviegoers must turn off and put away any and all such devices, or risk being asked to leave. If theater staff suspects that illegal recording is taking place, law enforcement authorities will be notified.
The same anti-piracy policy already exists for phones and other recording devices.
Officials with the MPAA and NATO approved the new rule during a meeting at ShowEast, the annual fall gathering of theater owners in Hollywood, Fla. Many theater owners already have a zero-tolerance policy against wearable devices, but on an individual basis.
"The National Association of Theatre Owners and the Motion Picture Association of America have a long history of welcoming technological advances and recognize the strong consumer interest in smartphones and wearable 'intelligent' devices. As part of our continued efforts to ensure movies are not recorded in theaters, however, we maintain a zero-tolerance policy toward using any recording device while movies are being shown," the two organizations said in statement.