MSN claims Earth record

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MSN declared itself the new record holder for the biggest online entertainment audience, reporting more than 10 million streams Saturday for its coverage of Live Earth.

The Microsoft-owned portal also claimed to have reached "the most simultaneous viewers of any online concert ever" but declined to specify a specific total. Streams do not equal viewers, just the number of requests made for a video feed.

"The over 10 million streams MSN has delivered so far today represent a milestone in live Internet broadcasting," said Joanne Bradford, corporate vp and chief media officer at MSN.

The previous record holder for live entertainment was coverage of the Live 8 concerts two years ago by AOL, which reported 5 million unique visitors, as opposed to streams. AOL also reported 175,000 simultaneous streams.

MSN offered the viewership data at 3 p.m. ET on Saturday and is expected to release updated figures this week. In addition, MSN is expecting millions more streams through on-demand archives of Live Earth that will be made available during the next several weeks.
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