MSNBC Apologizes for Tweeting 'Rightwing Will Hate' Cheerios Ad With Interracial Family
MSNBC.com's executive editor called the tweet — a reference to a racially motivated backlash over a previous commercial featuring the TV family — "dumb" and "offensive."
MSNBC has issued a mea culpa for a tweet suggesting conservatives will hate a Cherios commercial featuring an interracial family.
"Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family. http://t.co/SpB4rQDoAR" the MSNBC account tweeted Wednesday, according to Politico.
The tweet has since been deleted, and MSNBC.com executive editor Richard Wolffe tweeted an apology, as did the MSNBC account.
We are deleting the earlier offensive tweet. It does not reflect msnbc's position and we apologize.— msnbc (@msnbc) January 30, 2014
Earlier, this account tweeted an offensive line about the new Cheerios ad. We deeply regret it. It does not reflect the position of msnbc.— msnbc (@msnbc) January 30, 2014
The Cheerios tweet from @msnbc was dumb, offensive and we've taken it down. That's not who we are at msnbc.— Richard Wolffe (@richardwolffedc) January 30, 2014
The ad, which is slated to air during the Super Bowl, is a follow-up to a commercial last year featuring the same interracial family. The original ad attracted a number of nasty racial slurs online, causing General Mills to eventually disable the comments section on the ad's YouTube page.