MTV China to air 'Traffic' docu

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HONG KONG -- MTV China is set to launch a campaign against human trafficking with a 30-minute documentary film presented by Hong Kong pop star Karen Mok, MTV Asia said Friday in Hong Kong.

The documentary "Traffic," which premiered Friday in Beijing, is part of MTV's End Exploitation and Trafficking, or EXIT, initiative to raise awareness about and promote the prevention of sex trafficking and forced prostitution, forced labor and domestic servitude.

"Human trafficking is a growing problem that is affecting millions of young people from Asia and around the world," MTV Exit director Simon Goff said. "Many of the victims fall within MTV's 16-24 demographic, which makes the MTV Exit campaign particularly relevant to the MTV's youth audience."

Human trafficking and slavery are difficult topics to present to Asian audiences. "Blind Mountain," a feature film by Li Yang about a university student kidnapped and sold into sexual slavery was cut at least 20 times before Chinese censors allowed it to travel to the Cannes Film Festival in May (HR 5/20).

Yet "Traffic" will air on MTV China's 24-hour channel on Oct. 6 at 11:30 a.m., and on MTV Mandarin on Oct. 7 at 6 p.m., the Viacom-owned broadcastser said.

It also will be distributed in eight languages, including English, Japanese, Tagalog, Bahasa Indonesia and Mongolian. Korean pop idol Rain will present the Korean version and Tata Young the Thai version.

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