MTV EMAs to Return to London
First held in the British capital in 1996, the awards show will emanate from the U.K. for the sixth time.
Viacom and MTV said Tuesday that London will host the 24th annual MTV EMAs later this year.
The show will air across MTV’s TV, social and digital platforms live from the SSE Arena, Wembley on Sunday, Nov. 12.
First held in London in 1996, the MTV EMAs will emanate from the U.K. for the sixth time. Edinburgh (2003), Liverpool (2008), Belfast (2011) and Glasgow (2014) were the other British host cities.
“London is arguably the world’s musical epicenter, and it’s both a huge privilege and opportunity to bring the MTV EMAs 2017 to the U.K.’s capital city,” said David Lynn, CEO of Viacom International Media Networks. “The EMA creates an incredible buzz wherever it lands; that will be amplified tenfold in London.”
The mayor of London, Sadiq Khan, said: "After two decades away, the MTV EMAs are returning to electrify the greatest city in the world once again. It promises to be an absolutely incredible evening, featuring some of the globe's top artists and watched by millions. London is the natural city to host one of the greatest musical shows on earth – with our exceptional musical history, wealth of creative talent and outstanding venues, we're the entertainment capital of the world. Whether you're a musical superstar, Londoner or visitor to the city – London Is Open to entertain you!”
Bruce Gillmer, who executive produces the MTV EMAs and is executive vp, music, talent programming and events for MTV International, said: “The MTV EMAs are one of the biggest and most unforgettable nights in music globally. We anticipate this year’s event in London will be even bigger and louder than ever before. The city’s incredible musical heritage along with the local fans' robust energy will undoubtedly make this one killer show."