MTV gets 'Made' with site

Extends reality series to Internet

MTV is launching an online venue Saturday allowing viewers of its reality series "Made" the chance to realize their own real-life aspirations.

WannaBeMade.com is an extension of the network's Emmy-winning show, which chronicles the journey of young people striving for their dreams. The site will provide users the chance to not only express their own ambitions but also to locate resources to help expedite their goals and access a community of fellow goal-seekers.

Users with the most compelling stories of how they want to be "made" and their road to achieving that might have their story featured on the on-air show, which will have its Season 7 premiere Saturday.june 30

"Only a few shows suggest powerful vertical notions, but every time the show would air, we would hear from people who had their own wishes, but the show didn't allow us to extend that experience to everyone," said Brian Graden, president of entertainment at MTV Networks Music and Logo.

Users who join the site build a profile and either become connected with others who can help them or become a personal development "coach" who is matched with someone needing their sort of expertise.

Whether it is becoming an actor or a prom queen, those who express their desire through the site will keep an online diary of their progress and communicate through a message board that relates to their aspiration.

WannaBeMade.com becomes the fifth online vertical site launched by MTV in the past two months. It joins MySuperSweet16.com, which is based on "My Super Sweet 16," YoMomma.tv, ("Yo Momma"), ShortCircuitz.tv ("Short Circuitz") and RealWorldCasting.com ("The Real World").

Graden noted a pattern of these recent online vertical extensions contributing to on-air viewership, citing a 10% increase in viewership for "Real World" since its site launched.

"It's such a cool time to be doing this," Graden said. "Through the sites we've already deployed, we've already seen an extended engagement with our series."
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