MTV greenlights two scripted series
'That Girl,' 'Death Valley' targeting teen audienceMTV is adding to its scripted ranks, giving series greenlights to two very different projects.
The network has ordered a series about a teenage girl mistaken for being suicidal and a horror comedy about cops fighting monsters.
The two represent the latest effort by the network to expand into scripted originals, having launched the dramedy "The Hard Times of RJ Berger" this summer.
"The pickup of these two new series marks another step in our attempt to diversify our creative landscape and introduce more scripted programming," MTV executive vp scripted development David Janollari said. "The idea for us is to connect with a millennial audience that reflects their lives back at them."
"That Girl" follows a 15-year-old who gains notoriety after an accident leads her classmates to think she attempted suicide. The show was created and executive produced by Lauren Iungerich (ABC Family's "10 Things I Hate About You").
The documentary-style "Death Valley" has an ensemble cast that includes Caity Lotz ("Mad Men") and Tania Raymonde ("Lost") and follows the Undead Task Force, which battles zombies, vampires and werewolves that have overrun the San Fernando Valley.
The show is executive produced by Austin Reading, Julie Kellman Reading, Eric Weinberg and Tim Healy.
" 'Death Valley' is the perfect combination of horror and comedy, two genres we know our audience responds to," senior vp production Tony DiBari said. "That blend, combined with a fast pace and gritty 'follow doc' visual style, will take viewers on a wild ride where they are never sure what's around the next corner."
The show joins another horror series coming to the network, "Teen Wolf," which will hit the network next year along with MTV's U.S.-version of "Skins" and second season of "Berger."
Though MTV's audience skews female, executives said research has shown that horror is a good fit for the network, having already dipped a toe into the genre with its movie "My Super Psycho Sweet 16."
"When done right, it's the kind of genre that both boys and girls come together to watch," Janollari said.