MTV puts Suro in development as sr. vp

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MTV has named Maira Suro to the newly created position of senior vp series development, West Coast.

The move had been expected (HR 8/3).

Suro will lead new series development on all West Coast projects, manage the West Coast-based development staff and oversee scripted and reality projects originating from here. She will be based in MTV's Santa Monica office, reporting to senior vp series development Liz Gateley.

The move is part of MTV's new structure and creative direction -- put into place earlier this year by executive vp series development Tony DiSanto -- that is intended to streamline MTV's development process "to find innovative projects and allow for a more targeted and efficient pathway for series launches."

"We're putting out the welcome mat for the industry and letting them know we're aggressively seeking new ideas and new formats and going out after new talent, new genres and new development processes," DiSanto said. "We'll obviously do the traditional development process where we order a pilot (followed by the series order), but we'll also look at straight-to-series concepts as well."

Gateley praised Suro.

"Maira's experience as a buyer, seller and executive producer is rare," she said. "Her incredible relationships in the creative community, combined with her strong leadership and proven ability to seek out and shepherd great projects."

Before MTV, Suro was executive producer of USA Network's "The 4400" through Renegade 83, where she ran development, sales and production for scripted drama and comedy series. Before that, she was president of Francis Ford Coppola's American Zoetrope Television.

Said Suro, "MTV has always been on the cutting edge, and that's exciting for me as a buyer, to seek out projects from writers and producers who are looking for a place where they can take risks and make some noise."
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