MTV Reality Hits to Get Local Versions in Russia, France, Canada
'Ex on the Beach' will be the first adaptation of an MTV format by a third party in Russia, while a version of 'Are You the One?' will air five nights a week in France.
Viacom's Viacom International Media Networks unit on Thursday unveiled format deals for three MTV reality hits, Ex on the Beach, Are You The One? and Guy Code.
The company has in recent years focused on pushing localized versions of hit formats to add local flavor under its "glocal" strategy that mixes global and local content. VIMN executives have lauded the strategy for boosting ratings on the company's own networks and making added revenue from adaptations for other companies.
The strategy has come into focus at a time when companies look to own more of their content and exploit it across platforms. Observers have also said that the approach allows for more efficient production as multiple versions can be shot simultaneously.
Dating series Ex on the Beach, which has been an MTV ratings hit in the U.K., will get a Russian version under a deal with Friday TV and production firm Friends Productions, which is making 16 episodes of 90 minutes each. The deal marks the first time that an MTV format will be locally adapted by a third party in Russia, the partners said. The show will debut in November.
The series will mark the fifth local version of the format, which was previously adapted for Discovery Kanal 5 in Sweden, SUB TV in Finland, NRJ12 in France and MTV in the Netherlands.
Meanwhile, dating show Are You the One?, which has aired for four seasons in the U.S., is being adapted for France by Adventure Line Productions for NT1. The network will air 50 episodes in 2017 under the title 10 Couples Parfaits. It will mark the first time that the format has been adapted to air five nights a week.
VIMN recently announced that it will locally adapt the series for MTV Latin America, where it will air across Mexico, Colombia and Argentina, including on Televisa’s Canal 5 in Mexico. The new versions follow previous adaptation deals in Denmark and Brazil.
The company also unveiled the first-ever local adaptation of MTV2's "how-to" comedy-reality format Guy Code in Canada, where 21 half-hour episodes will air under the title Code G in early 2017 on French-language network VRAK.