MTV Releases 'Generation Cryo' Premiere Episode Ahead of TV Debut
The MTV app streams the first episode of the MTV anonymous donor docu-series one week ahead of its TV airdate.
The Generation Cryo sibling search is getting starting earlier than expected.
MTV is releasing the first episode of the docu-series via the MTV app on Nov. 18 at midnight EST, one week ahead of its television premiere date, The Hollywood Reporter has learned. The network's app is available on iPhone, iPad and Xbox 360 for Xbox Live Gold members in the U.S.
This marks the latest episode pre-release on an app by a Viacom-owned network, as MTV launched the entire 12-episode season of the football docu-series Wait 'Til Next Year on the platform last month. Additionally, CMT introduced its app earlier this month by offering the season four premiere of Sweet Home Alabama a week early of its TV airdate, as Generation Cryo is doing Monday.
According to MTV, the early effort is paying off. The MTV app saw a 47 percent increase in installments week over week when the network launched Wait 'Til Next Year on the app exclusively. An initiative tied to the Miley: The Movement documentary, which unlocked two clips from the film that debuted on the app, pushed app installs to increase 82 percent week over week. VH1 also placed the TLC biopic CrazySexyCool: The TLC Story on the VH1 app during the week following its TV launch and generated 1.4 million streams of the film and other content related to the girl group.
Generation Cryo, a six-episode, one-hour docu-series, follows the journey of 17-year-old Breeanna, who recently learned that she and at least 15 half-siblings were fathered by the same sperm donor. The new effort explores the issues faced by young people conceived through anonymous sperm donations.
Generation Cryo will also air on MTV's international channels in March 2014.
The series is produced by Off the Fence, with Michael Lang, Ellen Windemuth, Marshall Eisen, Nomi Ernst Leidner, Betsy Forhan and Dave Sirulnick executive producing.
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