MTV remixes VMAs with viewer input
EmptyViewers wanting to watch the 2007 MTV Video Music Awards are going to have only one opportunity to catch the show exactly as it originally happened.
MTV said Wednesday that this year's show is set to air live from the Palms Casino Resort in Las Vegas at 9 p.m. ET Sept. 9 (with a tape-delay in the Pacific time zone). But in an unusual move, MTV has decided that, instead of airing the awards show repeatedly this year as it has traditionally done, the show will air only once in its original form; encore presentations will be "remixed versions that will be programmed by and for the viewers."
In addition, MTV said this year's award show will be "demolishing the constraints of a traditional four-walled venue" as performances will be staged through the Palms in sites ranging from hotel suites to the rooftop. The network also is planning to air an entire weekend of VMA-related programming.
"We're deconstructing every expectation of what an awards show should be to deliver a music experience for our audience unlike anyone else connecting them beyond television," MTV president Christina Norman said.
Added Palms owner George Maloof: "The opportunity to showcase the Pearl Concert Theater as the venue for the awards show is extremely exciting."
MTV has tapped Jesse Ignatovic to executive produce this year's show. Ignatovic served for many years as MTV's vp music and talent development, creating, executive producing and developing such shows as "MTV Ultimate Mash Ups" featuring Jay-Z/Linkin Park and "Meet the Barkers." Chris Choun will serve as co-executive producer.
The host, performers, nominees and presenters for the 24th annual Video Music Awards will be announced at a later date.